Political consultant and campaign operative Henry de Koninck of Bronstein and Weaver, Inc. won a national Campaigns and Elections Reed Award Friday in the case study category.
The firm’s client was “Montclair 2012,” a slate comprised of mayoral candidate Robert Jackson and council candidates Rich McMahon, Bob Russo, Rich Murnick, Robin Schlager, and Sean Spiller.
Jackson faced Karen Turner, founder of Concerned Citizens for Montclair, and Harvey Susswein, a management consulting executive. According to Bronstein and Weaver, a Survey USA poll commissioned by a local news outlet had Karen Turner up nine points on Jackson and 10 on Susswein – Turner 33%, Jackson 24%, and Susswein 23% – 14 days before the election.
Aided by de Koninck and the firm’s aggressive mail attack (see accompanying visual), Jackson took 50% in the three-way race, swinging 30 points in his favor in the final two weeks. Montclair 2012 won four out of the five council seats.
It was Bronstein & Weaver, Inc.’s fith consecutive Reed Award.