Booker turns to 270 Strategies

Newark Mayor Cory Booker’s U.S. Senate campaign has enlisted the help of grassroots political organizing firm 270 Strategies. The outfit, headed by Obama veterans Jeremy Bird and Mitch Stewart, specializes in developing data-driven approaches to people-centered, grassroots organizing.

Stewart was the battleground states director for President Obama’s 2012 campaign, and Bird was the national field director.

“Cory Booker is exactly the kind of leader we need in Washington — he has a proven record of working to solve the big problems facing our communities, and he’s willing to make tough decisions to get the economy on track,” Bird said. “It’s no surprise he has already generated so much grassroots excitement around the state, and we’re thrilled to work with his team to build an integrated, 21st century campaign that combines people-centered organizing with smart data and digital strategies.”

The partnership underscores the commitment the Booker campaign is making to develop a grassroots network across New Jersey to directly engage voters – person to person – in advance of the August 13 special primary election, the campaign said. The goal for 270 will be to help build on and organize the grassroots support the campaign is already seeing. Last week, an all-volunteer effort gathered more than 8,000 petition signatures in just three days from New Jersey voters who support Booker’s candidacy.

Bird and Stewart’s firm joins Beneson Strategy Group and Message & Media on Booker’s campaign team.

"I don't think what he's doing tonight, the method by which he's doing it helps to build a trustful relationship."
—Gov. Chris Christie reacting to President Barack Obama's speech on immigration reform.