Cho introduces veteran campaign team


Ridgewood, NJ — Roy Cho, candidate for Congress in the 5th Congressional District, today unveiled a core of veteran operatives who will guide his campaign over the next four months.

“This team has the combined experience and know-how to make this not only the most competitive race this district has ever seen, but the most successful,” said Cho. “Defeating Scott Garrett and the Tea Party will take a campaign unlike any that’s been waged in this district in more than a generation. At every level, this team has the veteran leadership we need to wage a historic campaign. The response we have received so far has surpassed our expectations, and we are committed to bringing back commonsense politics to Northern New Jersey.”

The core political team includes:

Rob Esposito, Campaign Manager: Recognized during his career as “…a veteran Campaign Manager…” (Wall Street Journal) and “…an astute media strategist…” (Bergen Record), “…known to fulfill his predictions in campaigns” (Philadelphia Inquirer), Rob has worked in over 80 campaigns in 18 states. He is best known locally for his in-depth grasp of the 5th Congressional District, where he got his start 40 years ago as a student.

David Parano, Field Director: David Parano has worked with Congressman Bill Pascrell, Senate Majority Leader Loretta Weinberg, and the New Jersey Democratic State Committee, to name a few. He has helped elect hundreds of federal and county candidates, mayors, council members, and county committee members over 15 years. Parano has been cited in The Record for his strategic research abilities.

Tim Smith, Deputy Field Director: Tim most recently worked as a Bergen County field operative for Sen. Cory Booker’s 2013 campaign, and was a field organizer in the battleground Toledo, Ohio, suburbs for the 2012 Obama campaign. Tim is a lifelong CD5 resident, growing up and residing in Oradell.

Derek Roseman, Communications Director: A respected veteran of New Jersey politics, Derek has served as spokesman for both the Senate and Assembly Democratic Caucuses in Trenton and on the staffs of two United States Senators. Derek has been recognized multiple times as a “Winner” by PolitickerNJ and With this race, Derek returns to his 5th CD roots, having grown up in Fredon Township, Sussex County.

Andrew Edelson, Deputy Communications Director: Andrew joins the Cho team after spearheading communications efforts for the successful Lester Taylor campaign for mayor in East Orange last year. He brings a broad array of experience to the campaign, having worked for both the New Jersey Democratic State Committee and People For the American Way.

Renee Broberg, Director of Fundraising: A former union organizer with UFCW and veteran field program director and Campaign Manager for races in Arizona, New York, and Pennsylvania, Renee was Roy’s first staff hire and signed on as Fundraising Director a year ago.

Michael Sheinfield, Director of Research: A former Capitol Hill Legislative Director, public relations executive, and webmaster of, Michael brings extraordinary depth and breadth to his role as the Cho campaign’s point person for issues development and research/analysis. Michael lives in and knows the the 5th District well.

Ellen Busteed, Scheduler: Ellen is a former staffer for New York Senator Daniel Patrick Moynihan and Wall Street Marketing Executive at PaineWebber and Neuberger Berman.  Ellen was elected to River Edge Borough Council in 2013.

Andrew Rohrberger, Senior Projects Director: Fresh off the staff of the successful Gordon-Eustace-Lagana win in central Bergen County’s District 38 last November, Andrew brings a broad-based skill-set and keen insight as Rob Esposito’s right hand for many volunteer, field, communications, and special projects.

Keith Furlong, Direct Mail: Keith Furlong is vice president and principal of the Catania Consulting Group, and is well respected for his public relations, political and government experience. He is a veteran of Bergen and Passaic county politics, having consulted on numerous races, including Rep. Bill Pascrell’s successful 2012 campaign.

Jimmy Siegel, Siegel Strategies, Media: An award-winning creative director in the advertising world, Jimmy Siegel has created television ads for Hillary Clinton for President, New York Governor Andrew Cuomo and Senator Kirsten Gillibrand, Oregon Governor John Kitzhaber, and Missouri Attorney General Chris Koster, among others.

Fred Yang, Garin Hart Yang, Polling: Applauded as one of the top ten “Consultants Who Make a Difference” (Roll Call), Fred is a partner with Garin Hart Yang Research Group and has built a national reputation for extraordinary insight that has been key to winning tough races at all levels. Especially relevant, Fred has helped elect at least one new House member during each of the past seven election cycles.